Revlon is an American based cosmetics brand. It was founded in the year 1932 by ‘Joseph and Charles Revson’. It has its set up in New York. It is a brand that deals with skin care cosmetics and fragrances.

Revlon was started with a new kind of nail polish; they produced a new assortment of shades in nail polish. Revlon had become very famous since the time it was started. They started selling its products in drug stores and departmental stores. In 1940 Revlon had a complete range of manicure kits and started with a new range of lipsticks. By the end of the 1940, Revlon was among the top five brands in the field of cosmetics. The world’s first super model posed for a Revlon advertisement. Revlon has had many famous models featuring in many new advertisements. Later all models were dropped and actresses were taken in. In the year 1950, Revlon launched red nail polish and red lipstick that was called ‘Where’s the fire?’ and ‘fire and ice’ which were in high demand.

Revlon is available in all countries, but the products vary in different countries. The products Revlon deals in are lipsticks, lip gloss, lip liner, face foundation, eye shadows, eye liner, kohl, concealer, loose powders, mascara, nail polish, body powder, shimmer powder etc. Other products are the cleanser, toner, cold cream etc. Revlon has other competitors namely, L’Oreal, MAC cosmetics, max factor, Oriflame, the body shop, Clarins, Avon, Cover girl, Artistry Wella, Vichy, Victoria secrets, Elizabeth Arden, Clinique, Maybelline, Rimmel, Neutrogena, Origins, Nivea, Bobbi Brown, Lancôme, Bath and Body works, etc.

Revlon has newly launched mineral makeup that is high demand. Revlon also deals with beauty tools, hair color and artificial nails etc.