Hitachi is a transnational enterprise that focuses on high technology.  It has its base of operations in Japan and Tokyo. It was found in the year 1910. Namihei Odaira is the founder of Hitachi. Hitachi was set up in 1910 in the form of an electric repair store. In today’s era, it is among the top manufacturers in the field of new technology in Asia, Europe and America. Hitachi provides the consumers the option of choice from a wide variety of products. It provides guarantee and renders good after sale service for its products. The brand logo of Hitachi is “inspire the next”. The three pillar values of the brand Hitachi are ‘brand value’, ‘brand vision’ and ‘brand mission’. The main aim of Hitachi is to create a better world by providing services and products of a higher level.

It has divided its operations into seven parts such as telecommunication and information where it deals with hard disks, computers, ATM’, software’s, telecommunication instruments etc. electronic devices such as LCD’s, power tools, medical electric equipments. industrial and power systems such as railways vehicles, automobile products, elevators, nuclear hydroelectric and thermal power plants, escalators etc. consumer products and Digital media such as mobile phones, televisions, mp3 players air conditioners, batteries, vibrators, washing machines, LCD projectors optical disks etc. high components and functional parts such as Wires and cables, Organic and inorganic chemical products, Display-related materials, Semiconductor materials, Specialty steels, Copper products, High grade casting components and materials, Circuit boards and materials, Synthetic resin products and Magnetic materials and components. Logistics services such as property management and general trading. Financial services such as loan guarantee, invoice finance, leasing, insurance services etc.

Hitachi is into research laboratory as well such as information and communication, embedded systems, energy, environment, medical and nanotechnology, hybrid battery cars etc.