Hitachi is a transnational enterprise that focuses on high technology.  It has its base of operations in Japan and Tokyo. It was found in the year 1910. Namihei Odaira is the founder of Hitachi. Hitachi was set up in 1910 in the form of an electric repair store. In today’s era, it is among the top manufacturers in the field of new technology in Asia, Europe and America. Hitachi provides the consumers the option of choice from a wide variety of products. It provides guarantee and renders good after sale service for its products. The brand logo of Hitachi is “inspire the next”. The three pillar values of the brand Hitachi are ‘brand value’, ‘brand vision’ and ‘brand mission’. The main aim of Hitachi is to create a better world by providing services and products of a higher level.

It has divided its operations into seven parts such as telecommunication and information where it deals with hard disks, computers, ATM’, software’s, telecommunication instruments etc. electronic devices such as LCD’s, power tools, medical electric equipments. Read the rest of this entry »